SkillBee
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Type
Internship
Duration
4 months
Client - Skillstreet
SkillStreet is an AI driven e-learning platform that is reshaping the landscape of education through cutting-edge courses and immersive learning experiences.
Projects
Skillbee | Skillstreet's website
My role
I was in charge of collecting market insights, defining the MVP, and creating a feature roadmap. Additionally, I led the UX/UI as well as feature testing and validation.
PROJECT 1
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About Skillbee
SkillBee is a AI Chatbot based career development platform that helps individuals identify suitable career paths, advance their skills, and achieve career aspirations. It offers a library of learning resources, personalized learning plans, hands-on projects, and industry-recognized certifications. SkillBee also provides career support, including job placement assistance and networking opportunities, to help users reach their professional goals.
A Learning Management System (LMS) is a platform used to create, manage, and deliver educational content while tracking learner progress. It provides an engaging, centralized environment for both instructors and learners, supporting diverse learning experiences such as self-paced courses and interactive sessions.
For SkillStreet, the LMS aims to deliver personalized, immersive learning experiences that foster creativity and career growth. It focuses on providing intuitive navigation, interactive content, and clear progression tracking to ensure a seamless and motivating journey for all learners.
PROCESS
Project Approach
1
2
3
4
/ Discover /
Conducted secondary research, competitor analysis, user research, and system mapping to identify market needs and opportunities.
Gathered insights, created a problem statement, and mapped the initial design brief for informed decisions.
/ Define /
Developed affinity maps, SWOT analysis, user personas, journey maps, wireframes, and information architecture.
Defined key features, refined personas, and created scenarios to encapsulate user behaviors and finalize design briefs.
/ Develop /
Brainstorming, feature elimination, user flow development, prototyping, and UI concept design.
Conceptualized visual styles, created screen prototypes, and established a consistent component system.
/ Deliver /
Brand identity design, user testing, high-fidelity screens, and presenting to stakeholders.
Delivered a visually appealing design that met technical requirements and aligned with brand expectations.
UNDERSTANDING THE MARKET
Business Context
Skillbee operates in the expanding edtech sector, professionals advance their careers through specialized skills. As demand for flexible learning grows, Skillbee bridges traditional education and practical learning.
With a focus on upskilling, it empowers learners with personalized, industry-expert-verified roadmaps that align with real career goals.
ANALYSING THE MARKET
Research Goals
Identify Learner Needs
Understand challenges faced by professionals, students, and career switchers in acquiring new skills or advancing their careers.
Validate Personalized Learning Paths
Assess demand for personalized career roadmaps and identify motivating elements for learners.
Understand Industry Trends
Identify emerging job trends and skill gaps to ensure Skillbee courses align with industry needs.
Evaluate Usability
Test and refine platform usability to ensure an intuitive, engaging, and accessible experience.
Assess Engagement Drivers
Determine factors that drive engagement and completion rates to create effective, motivating content.
ABOUT THE USERS
Know your Goal To Reach your Goal
To understand our users, we analyzed competitor platforms and interviewed potential users to map out feature ideation and ensure our solution addressed real user needs.
Less Engagement with Informative Content
Users spend significantly less time consuming informative content, with less than 15% of their total content consumption focused on learning materials. Many found such content to be polarizing, hard to understand, and difficult to keep up with.
Preference for interactive platforms
Users showed a clear preference for interactive and visual content. They found it easier to understand and more engaging compared to static, purely informative materials.
About the Competition
To understand our users, we analyzed competitor platforms and interviewed potential users to map out feature ideation and ensure our solution addressed real user needs.
Limited Practical Application
Competing platforms frequently have cluttered interfaces, making it challenging for users to navigate and find relevant content. This creates a poor user experience and leads to frustration.
Most Competitors Lack Personalization
Many platforms provide generic learning paths that do not cater to individual career goals, leaving users wanting more tailored guidance.
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USERS
Defining the
User Spectrum
PRIMARY USERS
Students and Recent 👨🏽💻 Graduates
Individuals aged 16-25, either pursuing education or recently graduated.
Goals: Gain industry-relevant skills, choose a career path, improve employability.
Challenges: Lack of clear guidance on career options, overwhelming amount of content on traditional platforms, unsure about skills required for different career paths.
Needs: Personalized learning paths, career roadmaps, practical skills with real-world application, affordable learning resources.
Career Switchers 👩🏼💼
Individuals aged 25-40, looking to transition to a new career field.
Goals: Acquire new skills to change careers, reskill or upskill to move to a growing or more fulfilling industry.
Challenges: Lack of experience in the new field, uncertainty regarding where to start, balancing learning with current work responsibilities.
Needs: Personalized career recommendations, flexible learning plans, relevant skills certification, mentorship for a smooth transition.
SECONDARY USERS
Parents and educators need insights into learning progress and curated career content.
Industry experts, business owners, and aspiring entrepreneurs benefit from mentoring and tailored learning plans.
Hobby learners enjoy exploring new skills for personal enrichment.
USER PERSONA AND CUSTOMER JOURNEY MAP
Getting to know
them better
Arjun Prakashbhai Shah
23 | Pune, India
Atharva recently graduated with a Bachelor’s degree in Computer Science. He is actively searching for his first full-time job in the tech industry but feels underprepared for the demands of the job market.
Goals and Motivations: Atharva aims to enhance his employability by gaining practical, industry-relevant skills and building a strong portfolio, motivated by his desire for financial independence and a fulfilling career in tech.
Challenges and Needs: He feels overwhelmed by the wide range of skills demanded by employers and lacks hands-on experience, needing a clear, structured learning pathway, real-world project opportunities, and guidance on presenting his skills effectively to potential employers.
Awareness
Consideration
Onboarding
Exploration
Growth & Advocacy
Engagement
ACTIONS
- Searches online for courses to boost employability.
- Browses job descriptions to understand required skills.
- Visits Skillbee’s website.
- Reads about available tech courses and personalized learning options.
- Signs up for Skillbee.
- Completes the skill assessment quiz to receive personalized recommendations.
- Reviews learning paths for different tech role - Web Developer
- Chooses the learning path that aligns with his interest
- Begins learning through interactive modules.
- Completes coding projects and joins live sessions for doubts.
- Completes several modules and earns certificates.
- Uses the portfolio builder to create a project portfolio.
- Shares progress on LinkedIn to attract recruiters.
TOUCHPOINTS
Google Search
Job Boards
Learning Dashboard
Roadmap Visuals
Course Modules Project Platform
Mentor Chat
Learning Dashboard
Certificate Page
LinkedIn Integration
Skillbee Landing Page
Reviews
Onboarding Screens
Assessment Quiz
THOUGHTS
"I need to improve my skills to match what companies are looking for."
"Skillbee’s structured learning plan seems like it could really help me get started."
"This skill assessment is helping me understand which skills I should focus on."
"The learning path is easy to understand and breaks things down step-by-step."
"I enjoy learning by doing, and getting feedback from mentors really helps me improve."
"I feel more prepared to apply for jobs, and showcasing my portfolio gives me confidence."
PAINPOINTS
Overwhelmed by the number of skills listed on job postings.
Concerned about whether the courses are job-oriented and practical enough.
Hesitant about sharing personal data during sign-up.
Feels unsure about committing to a path without exploring other options.
Finds it challenging to stay motivated without specific deadlines.
Nervous about how recruiters perceive his new skills compared to more experienced candidates.
CONCEPTION
Feature Ideation for Skillbee
The feature ideation for Skillbee focuses on creating a personalized, user-friendly learning experience that caters to individual career goals.
AI-Driven Personalized Career Guidance
Interactive Career Roadmaps
Learning Resource Extraction Tool
Feedback Loop with Career Iteration
Career Competency Score
Virtual Mentor Chat
Customizable Career Instances
Progress Tracker and Milestone Achievements
We used RICE prioritization to help evaluate and prioritize feature ideas for Skillbee.
Dynamic Learning Plan Generation
Career Option Comparison Tool
USER FLOW
Feature
Roadmap
The features guide users through their career journey, from discovering their career aspirations to planning and pursuing their personalized learning paths, culminating in the satisfaction and achievement of reaching their professional goals.
Users create an account to access Skillbee's features, entering personal information and career preferences.
SIGN UP FLOW
Users interact with Skillbee to express career goals, receive suggestions, and get initial career guidance.
CHAT WITH
SKILLBEE
User Login/Onboarding
SkillBee AI Chatbot that talks to you in Natural Language
Instance Selection: Users can toggle between different career choices (Instance 1, Instance 2, Instance 3).
Re-Generate Career Choices: Users can re-generate if they aren't satisfied.
Skillbee provides users with a list of career suggestions based on their interests and experience.
GENERATE CAREER
CHOICES FLOW
Users explore details about suggested careers, including skill requirements, salary expectations, and job roles.
CAREER CHOICE EXPLORATION FLOW
Users click to generate a tailored learning roadmap, outlining specific courses and steps to achieve their chosen career.
GENERATE PERSONALISED LEARNING PLAN
Users follow step-by-step modules to complete courses and track their progress.
LEARNING PLAN FLOW
User follows the provided learning roadmap.
Interactive modules allow users to mark completed stages.
Detailed breakdown of each learning step with key areas.
User tracks their progress.
MVP PROTOTYPE
Say Hello to
SkillBee
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Effortless Onboarding
Skillbee provides a seamless onboarding experience, allowing users to quickly set up their profiles, define their career interests, and begin exploring personalized learning paths and career guidance right away.
SkillBee
Chat Layout Design
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Focused Layout
Greets users by name to create a welcoming environment.
Clear Conversation
User and Skillbee messages are distinctly separated
Accessible Navigation
Left menu provides key features like Home, My Learning Plan, and Dark Mode.
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Chat Interface
The Skillbee homepage doubles as an interactive chat interface where users can directly seek personalized career guidance. It is designed to be intuitive, making the user's first steps effortless by offering specific options such as career guidance, exploring passions, or setting career goals.
Personalized Greeting
Greets users by name to create a welcoming environment.
Quick Action Buttons
Provides options like "I need Career Guidance" or "I want to discover my Passion" to streamline the user journey.
Accessible Menu
The left-side menu gives quick access to features like the Learning Plan, Generated Choices, Dark Mode, Help, and Settings.
Users can ask questions, receive tailored career suggestions, and give feedback on responses to improve recommendations.
Generated Choices
Presents three career options tailored to the user's interests, helping them explore different paths.
Instances
Allows users to generate multiple sets of career choices, offering flexibility to explore alternative career options.
Career Choice
Provides detailed information about the selected career, including why it was recommended. Users can generate a personalized learning plan to achieve their chosen career goals.
Learning Plan
This section showcases the personalized learning plan feature, guiding users step-by-step towards their career goals with tailored roadmaps and progress tracking.
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Progress Tracking
Each learning module is broken down into smaller, actionable steps. Users can track their progress in specific skills like HTML basics, semantic writing, and more.
Skill Milestones
Detailed timelines (e.g., 15-30 days) indicate expected time to master each skill, providing transparency and motivation.
Career Progression
Each step in the learning plan is tied to potential job roles, ensuring the learning process is directly linked to employability outcomes.
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Learning Resources
You can also access learning resources directly through the app
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Report and Feedback Screens
The Skillbee homepage doubles as an interactive chat interface where users can directly seek personalized career guidance. It is designed to be intuitive, making the user's first steps effortless by offering specific options such as career guidance, exploring passions, or setting career goals.
Report Screen
Users can report issues with the app's responses.
Options include irrelevance, repetition, incorrect tone, etc.
Users can add a custom message for detailed feedback.
PROJECT 2
About Skillbee
SkillBee is a AI Chatbot based career development platform that helps individuals identify suitable career paths, advance their skills, and achieve career aspirations. It offers a library of learning resources, personalized learning plans, hands-on projects, and industry-recognized certifications. SkillBee also provides career support, including job placement assistance and networking opportunities, to help users reach their professional goals.
This project is currently under development.
And a significant part of this project is under NDA.
Please connect for more information.
Thank you!
TAKEAWAYS
So what did
I learn?
The wins and the fails. As product designer, I faced a steep learning curve—managing ambitious designs while balancing developer limitations, timelines, and budgets. The trust placed in me allowed me to handle the project from ideation to execution, supported by invaluable mentorship from our founder Bharath.
Moving forward. Within four months, we successfully developed the MVP to secure the initial round of investor funding. This rapid delivery showcased our efficiency, adaptability, and commitment to meeting challenging deadlines.
